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Free Salesforce Marketing-Cloud-Consultant Sample Questions
Question 1
A customer wants to link web analytics data to subscriber data.How should this be set up in Data Designer?
A. Link to Marketing Cloud data extensions
B. Link to the Marketing Cloud API
C. Link to the Web Analytics SFTP
D. Link to the Web Analytics Provider API
Answer: A
Question 2
A company collects subscriptions on its websites. It does the following:•Compiles that subscription list in a database in the website content Management System(CMS).•Posts this encrypted list to Marketing Cloud nightly at 11 p.m.•Uses Marketing Cloud as the database of record.•Sends up to five emails a week based on subscriber engagement with prior sends.What automation sequence (excluding waits) should cover these requirements?
A. File Transfer > Import File > Measures > Send Email
B. File Transfer > Import File > SQL Query > Send Email
C. File Transfer > SQL Query > Measures > Send Email
D. File Transfer > Data Extract > Filters > Send Email
Answer: B
Question 3
A customer wants to perform an email send to a subset of a Synchronized Data Extensionfiltered on custom object data and return tracking to the Sales Cloud.What approach should the consultant recommend?Choose 2 answers
A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
C. Use Query Activities to create a Sendable Synchronized Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension
Answer: A,B
Question 4
Northern Trail Outfitters wants to encourage customers who made a purchase on theirwebsite without leaving a review to come back and review their purchase. They want to useJourney Builder to automatically inject contacts who meet these criteria into a Journey.What product should be recommended?
A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360
Answer: C
Question 5
Northern Trail Outfitters receives data from their point-of-sale system every night. The file isplaced on their Enhanced FTP, but there is not a consistent time or naming convention forthe file.In which two ways should they set up their automation to import the data from the file on anightly bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File Drop Starting Source
Answer: A,D
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