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Free Salesforce Marketing-Cloud-Administrator Sample Questions

Question 1

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers 

A. Publication Lists 
B. Data Extensions 
C. Lists
 D. Groups 

Answer: B

Question 2

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers

 A. Frustration of users upon timeouts 
B. Best practice suggests a 20-minute timeout setting 
C. Security risk of unauthorized users for longer timeout settings 
D. Change impacts all users 
E. Typical length of time users spend in Marketing Cloud 

Answer: B,C,D

Question 3

What storage model should be used if a subscriber has more than one value for an attribute? 

A. Profile Attribute 
B. Data Extensions 
C. Publication Lists 
D. Lists 

Answer: B

Question 4

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements?

 A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
 B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1 

Answer: B

Question 5

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers?

 A. 15-digit contact ID 
B. Numeric Subscriber ID 
C. 18-digit Contact ID 
D. Email Address 

Answer: C


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